How not to sell (or maybe how to)

At the beginning of this month I received a call from an operator in a telecoms company.

After the offer of a fantastic gift I explain I’m not going to change: one of my major customers is one of their principal competitors so it doesn’t make sense. It’s in my interest that my client does well.

Next words: “How many lines do you have?” In other words, I don’t give two hoots about what you’re telling me.

I use the Broken Record technique and manage to extricate myself from the situation.

Yesterday I received a call from the same company. Exactly the same. Although I did not use the Broken Record as well because this time the (different) operator says “Why not? We have better prices and better service.”

I still get surprised at just how rudimentary some sales strategies are: trying to steamroller past you by not listening and the use of easily refutable arguments.

I suppose the ‘free’ gift must work.

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